LED lighting companies face four major problems

Recently, local LED lighting companies have begun to "live", swept away the gloom of LED companies due to overcapacity and other reasons. The first operation center of China Star Optoelectronics settled in Changzhou, Shenzhen Green Semiconductor Lighting Co., Ltd. launched the first high-end LED lighting store in China, Sanxiong Aurora, etc. jointly launched the first survey of energy-saving lighting projects in the retail industry, the traditional lighting company NVC lighting began vigorously Investment in LED lighting products... It can be seen that under the national local policy subsidy “strengthening the needle”, lighting companies all over the country began to “bring their swords,” and LED lighting products and channel wars prevailed. Faced with the government and enterprises in full swing to carry out LED lighting industry, lighting companies in the LED lighting industry and the transformation of traditional lighting companies, experienced the development of heat, cold encounters, price cuts, how to adjust their own goals and product strategic positioning, still face Four questions asked.

1. The pain of the transformation of traditional lighting companies. The face of the national government "delicious" to promote the popularity of LED lighting, and LED lights "applaud", consumers face new things, dare to accept the situation. Traditional lighting companies are advancing in "contradictions", both wanting to seize "opportunity" and relying on traditional lighting business as a support. The difficult transition of traditional lighting company NVC Lighting is an example. After experiencing high-level turmoil, underlying strikes, and channel integration, it is still in the run-in period. Although the three senior executives are unanimously concentrating on developing LED lighting, the road is long and distant. , need to search from top to bottom. Therefore, traditional lighting companies how to balance the traditional lighting and LED lighting "shoufu attack" approach, how to better seize market opportunities, play channel advantages, to find a successful transformation of LED, is still a traditional lighting companies need to think about one of the issues.

2. The homogeneity of LED lighting products. LED lighting has the advantages of energy-saving, environmental protection, low carbon, long life, and good light efficiency. It can mainly realize intelligent control of intelligent lighting systems and induction dimming technology. However, LED lighting products and traditional lighting products lack innovation and change. The design of lamps and lanterns is homogenous. Consumers do not understand the difference in light sources. In the face of the same lamps, they naturally prefer the original consumption habits. Homogeneous LED lighting products How lighting companies create differentiated lighting products for segmented markets are the primary rules for lighting company innovation.

3, the price of war. The increase in chip technology, raw material overcapacity, etc. caused the price reduction of LED lighting products is the industry's development trend, but the market there are many businessmen in troubled waters, shoddy, fake and shoddy and other acts at low prices under the banner of "LED" "hanging sheep to buy "Dog meat" hurt the hearts of consumers and caused unfair competition in the industry. Such a price war is bound to undermine consumer confidence in emerging issues, lighting companies how to reshape consumer confidence, to create a cost-effective product, how to carry out promotional and channel activities is still the highlight of lighting companies.

4, quality problems. In September, the Guangdong Provincial Bureau of Quality and Technical Supervision carried out spot checks on LED lighting products, spot-checking self-ballasted LED lamp products produced by 21 companies in 7 cities including Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Huizhou and Dongguan. 23 batches, unqualified 17 batches, pass rate less than 30%. Even some of the more famous brands have failed products. Although LED lighting has the characteristics of long life and good light efficiency, it is all based on good raw materials and packaging technology. Once again, the quality question asks whether the products manufactured by the company's R&D, packaging, and heat-dissipating technologies can meet the requirements described by the product.

Summing up: The fight for the LED lighting market has begun to open, but the transformation pains, homogenization, price, and quality issues are still asking lighting companies. Faced with numerous corporate competitions, formulating product strategies, brand positioning, and improving technology are still the focus of the company.