In the hot download of the "Green Lighting Technology Special Issue" in May, how can you miss it!
The broad prospects of LED lighting have attracted tens of thousands of LED small businesses to cut in. In addition to traditional lighting manufacturers, international lighting manufacturers, LED display manufacturers have recruited in the field of LED lighting. Despite the current development of the LED lighting industry, LED lighting does not have enough capacity to break the traditional lighting concept, and still stay on the alternative route. But today's LED lighting market competition can not be said to be not intense, it is no exaggeration to describe the market battle with "you die and live" "blood rain hurricane", LED lighting is already a red sea. In the next year, the LED lighting industry will usher in a wave of fighting, and the Red Sea rushing war has already blown the horn of the charge.
How many people have come back to the ancients? Companies that can survive will definitely have their own special places. Whether it is an emerging LED lighting company or a traditional lighting company, they are looking for their own survival rules in the development process.
Highlight differentiated competitive advantage
The global high-end and low-end LED lighting market is becoming more and more clear. Most of the low-end and mid-end markets will be occupied by Chinese lighting companies in the future. Most of the global LED lighting products will also be OEM or ODM by Chinese enterprises. In 2014, industry consolidation began to be obvious. The number of traditional lighting companies to LED lighting reached its peak. The number of LED-based companies will reach its peak, and the total number of LED companies will reach its peak. Some enterprises, especially small ones, will be integrated or eliminated, and there will be tens of billions of comprehensive LED lighting companies. The LED lighting industry will have a very obvious echelon pattern.
In order to achieve better survival in the future market competition, it is necessary to continuously innovate in technological processes, product forms and functions, and marketing models. Like large traditional lighting companies to quickly transfer and maintain channels, small traditional lighting can focus on the lighting segment, highlighting their differentiated competitive advantages. For example, LED lighting channels in the circulation field and the first- and second-tier cities have been fierce competition, but LED lighting companies have opportunities in the third- and fourth-tier cities and county-level markets, many lighting manufacturers have begun to look for their own fine Sub-market.
In fact, in the future development, as long as the company can identify its own positioning, including brand positioning, market positioning, product positioning, etc., as long as it can be in a certain field of LED, even if it is a spare part, it will be stronger and better. Be able to survive.
LED lighting companies or horizontally extended product lines, or do fine-tuning, or vertically integrate the industrial chain, or enhance technological innovation, or accelerate product replacement frequency, or open up new market segments, or focus on high-end areas, or improve supply chain reduction Cost, only by highlighting their respective differentiated advantages, can we find our own red sea crossing road in the fierce competition.
Smart lighting is a big way out
In the red LED market of LED lighting market, we should dig deep into the opportunities, and make full use of the two natural advantages of LED energy saving and dimming, tap the new blue ocean of LED lighting applications, and pay attention to more subdivided markets, such as LED plant lighting and intelligent control fields. It is also a big way to move towards a more humane, personalized, artistic and intelligent direction.
In particular, consumers in some big cities have higher requirements for their lives, and they also put forward new requirements for the lighting system of the home environment. They hope that the lighting system can easily realize the functions of time switch, free adjustment of light and darkness, etc. The illuminance of different environments in time is accurately set and managed to achieve energy saving, thereby improving the quality of the environment and ensuring the comfort and health of life. At this time, intelligent lighting came into being.
Intelligent lighting has the functions of brightness adjustment, color temperature adjustment, soft start of light, timing control, scene setting, etc., and achieves personalization, comfort, secondary energy saving, safe and efficient requirements, while LED intelligent lighting is the best intelligent lighting. select. The combination of sensor technology, intelligent control technology, wireless communication technology and LED lighting makes the lighting system more intelligent. Through wireless communication technologies such as Bluetooth and WIFI, low-cost interconnection between home LAN and remote network applications can be realized. By connecting LED lighting devices to portable devices such as personal computers such as iOS or Android systems, LED lighting devices can be used. Long-distance real-time control capability to further meet the lighting needs of different individuals and different levels of groups.
With the fierce wave of the Internet of Things and the development of smart homes, LED smart lighting will usher in a period of rapid development, LED lighting will open a new era of intelligent lighting.
Car lighting is another big way out
With the continuous advancement of LED lighting technology, LEDs are gradually being used in the field of automotive lighting. Now LED has been widely used in automotive instrument lights, backlight switches, car reading lights, head-up display systems, and combined LED taillights outside the car, such as brake lights, turn signals, parking lights. Although LED automotive headlamps have not been widely applied due to reasons such as technology, performance, heat dissipation, cost, etc., the popularity trend is also obvious.
LED R&D companies for automotive applications are highly motivated, and LEDs do attract the automotive market with their unique low energy consumption and long life. In the car, intelligent lighting is also a popular trend in the future, such as adjusting the brightness of the light as needed, and automatically adjusting the interior lighting with external light. Cars that use LED lighting are not only growing rapidly in markets such as Europe, but also in China. In particular, vigorously developing new energy vehicles has been included in China's 12th Five-Year Plan, energy conservation and environmental protection have been raised to new heights, and LED automotive lighting has also been supported by national industrial policies, just as the development of the fire.
——This article is selected from the electronic enthusiast website May “Green Lighting Technology Special Issueâ€, please indicate the source!
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