Skyworth TV stands out as the only private television brand in China, having grown over 26 years of challenges and successes to become the largest TV brand in the country. It has created a remarkable story in the history of television sales. From its early days to now, Skyworth has gone through various ups and downs, evolving from an unknown small brand into the top domestic sales leader. Through its “rural encircling the city†strategy, Skyworth has built a legendary tale in the home appliance industry.
In recent years, many products that have made breakthroughs in display technology have entered the market. Major manufacturers such as OLED, quantum dots, lasers, and HDR are actively developing their technologies. In response to the growing demand for high-end user experiences, many brands have been working hard to innovate and improve their technology. OLED is currently leading the race for the next generation of display technology. As a well-known domestic manufacturer, Skyworth has developed the OLED+AR TV, combining its strong reputation with a forward-looking design, which has sparked a technological revolution.
**Skyworth flagship OLED+AR TV evaluation**
On August 29th this year, Skyworth held a new product launch event at the Kerry Hotel in Beijing, themed “Seeing the World.†At the event, Skyworth introduced the world’s first AR smart TV and the OLED TV. The new product, S9D, quickly captured attention upon its release. OLED is currently leading the battle for future display technology, while AR overlays virtual images onto real-life scenes, offering users an immersive experience that is hard to achieve with traditional displays. This combination allows users to experience a direct “conversation with the future.â€
**Skyworth "See the World, Never seen" Conference**
As the “next big technology,†AR (Augmented Reality) has attracted significant attention from top tech companies worldwide. Industry giants like Facebook, Google, and Samsung have already shown strong interest in AR. Facebook CEO Mark Zuckerberg even boldly predicted that AR devices will gradually integrate into people's daily lives. It is reported that the market size for enhanced display technology could reach $120 billion in the next five years. Therefore, Skyworth's OLED+AR TV (S9D) is not just a major technological breakthrough but also a milestone in the industry.
**The world's first AR TV - S9D**
As the world’s first smart TV combined with AR technology, the S9D can be considered a groundbreaking product. Recently, our Zhongguancun online evaluation room received this TV. Since OLED and AR are the highlights of this TV, they were heavily featured in the evaluation. To give readers a more intuitive sense of the AR experience, we also shot a special video. Let’s take a closer look at this Skyworth flagship OLED+AR TV.
**Appreciation: The elegance of Chinese craftsmanship**
Today, major manufacturers around the world have strict requirements for TV design. With the rise of younger consumers' purchasing power, the appearance of TVs has become an important factor for buyers. As a long-standing domestic TV manufacturer, Skyworth has dared to break the rules and continuously pursue innovation. As a high-end OLED TV, the S9D is very elegant in both shape and craftsmanship.
**Skyworth S9D front**
**Bottom "Skyworth" logo**
The S9D uses a new generation of OLED panels, ingeniously integrated with audio systems, giving it a simple and elegant appearance and a strong overall structure. The front design is minimalistic, with no extra decorations, and the black screen appears deep and rich. The Skyworth logo is located in the center of the bottom, and the OLED and JBL logos are marked in the lower right corner, indicating the use of OLED screens and JBL speakers. Such branding is typically found on Skyworth’s high-end models.
**Extreme narrow side**
The frame of the S9D uses seamless bending technology and is sandblasted with alloy, making it more visually appealing and less prone to scratches. The ultra-thin body of the S9D is only 4.7mm thick, thinner than the iPhone 6’s 6.9mm, setting a new record for ultra-thin TVs in China.
**Skyworth S9D base**
**Skyworth S9D back**
**Back five-dimensional navigation bar and power interface**
The back of the TV is designed with care, showing the style of a large factory without unnecessary screws. The metal wire drawing process makes the back plate delicate, and the smoothness of the metal material can be felt when touched. The rear casing is made of flame-retardant, corrosion-resistant engineering plastic, with evenly distributed vents and local gold color matching for a premium feel.
**Skyworth S9D interface configuration**
In terms of interfaces, the S9D offers a wide range of options, including two USB ports (one USB3.0 and one USB2.0), basic network ports, AV input and output ports, three HDMI interfaces, an SD card slot, and a CA card slot. These features make the TV versatile and convenient for users.
**Skyworth S9D remote control**
The remote control used by the S9D is familiar to many users, as it is commonly found in Skyworth’s mid-to-high-end models. It features a simple 14-key layout, easy to operate, and comfortable grip due to its ergonomic design. A prominent feature in the middle of the remote control enhances usability.
**AR interaction: Bringing a distinctive sensory experience**
Future interactive technologies such as AR and VR are gaining popularity. AR provides a new sensory experience, allowing for more immersive and interactive applications. Unlike VR, which creates a closed virtual environment, AR integrates virtual elements into the real world, enhancing user interaction and engagement. Skyworth chose to develop AR TV because of its flexibility and potential for growth in various fields.
**AR gaming experience on S9D**
To test the AR functionality of the S9D, we connected a camera via USB and played several AR games, including "AR Children's Fun Shoot," "AR Cut Fruit," and "AR Star Field Survival." The S9D performed smoothly, with accurate recognition and no lag. The AR experience was engaging and fun, especially for children.
**Objective instrument test: Outstanding color performance**
Using the BM-7A brightness colorimeter, we tested the color gamut, contrast, color temperature, and other parameters of the S9D. The results showed that the NTSC color gamut reached 95.73%, with excellent color accuracy and contrast. The OLED screen also provided excellent brightness and black levels.
**Static picture test: Accurate color details and clear black**
In the static image test, the S9D displayed excellent detail and color accuracy, with deep blacks and no loss of detail in dark areas. The second test image highlighted the OLED’s ability to maintain clarity in dark scenes, showcasing the screen’s superior performance.
**UHD test: Accurate picture and fast response**
During the UHD test, the S9D handled fast-moving scenes well, with clear images and no motion blur. The second test video demonstrated the TV’s ability to accurately display details in dark areas, providing a realistic visual experience.
**HDR test: 4-color HDR + OLED advantage**
The S9D uses 4-color HDR technology, enhancing the dynamic range and color accuracy of the screen. The HDR test showed that the S9D could accurately display bright and dark areas, with excellent detail and natural lighting effects.
**Featured technology: OLED effectively shields blue light and protects eyes**
OLED screens do not emit harmful blue light, unlike LCD screens that rely on LED backlighting. This makes the S9D more eye-friendly, especially for long viewing sessions. Tests by Tairuite Lab confirmed that the S9D emits minimal blue light, significantly reducing eye strain.
**Cool Open System 5.5**
The S9D runs on the Cool Open System 5.5, featuring a clean and intuitive interface with access to a wide range of content, including movies, games, and educational resources. Users also receive two years of Tencent Video membership with the purchase of the TV.
**Test summary**
From being a Chinese manufacturer to a global innovator, Skyworth has consistently led the development of the electronics industry. Over 28 years, it has created numerous industry milestones, from the first non-flashing health TV to the first 4K and OLED TVs, and now the world’s first AR TV. The S9D represents a new era in TV technology, offering an immersive and interactive experience. With its advanced OLED technology, 4-color HDR, and AR integration, the S9D sets a new standard for home entertainment.
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