Skyworth TV is the only private television brand in China, and after 26 years of development, it has become the largest TV brand in the country. It has created a remarkable success story in the history of TV sales. From its early days to now, Skyworth has gone through many challenges, evolving from an unknown small brand into the top domestic sales leader. With a "rural encircling the city" strategy, Skyworth has built a legend in the home appliance industry.
In recent years, a wave of innovative display technologies has swept the market, with major manufacturers like OLED, quantum dots, lasers, and HDR actively investing in future trends. To meet the growing demand for high-end products, many brands have been working hard to develop new technologies. OLED, in particular, is leading the way as the next-generation display technology. As a well-known domestic manufacturer, Skyworth has introduced a more advanced OLED+AR TV, combining its strong reputation with cutting-edge technology and creating a technological revolution.
At the "Seeing the World" product launch event held at the Kerry Hotel in Beijing on August 29th, Skyworth unveiled the world's first AR smart TV and the OLED TV. The S9D model immediately captured attention. OLED technology currently leads the competition in future display technology, while AR enhances real-world experiences by overlaying virtual images. This combination allows users to experience a direct "conversation with the future."
As the world's first smart TV integrating AR technology, the S9D represents a breakthrough in the industry. Recently, the Zhongguancun online evaluation room received this TV for testing. Since OLED and AR are the main features, they were heavily tested. Additionally, an experience video was shot to help users better understand the AR effects. Let’s take a closer look at this flagship Skyworth OLED+AR TV.
**Design: A Boutique Touch in Chinese Products**
Major manufacturers around the world place great emphasis on TV design, especially with the rising purchasing power of younger generations. As a traditional Chinese TV brand, Skyworth has dared to break conventions and continuously innovate. The S9D OLED TV is a high-end model that showcases elegant design and superior craftsmanship.
The front of the S9D is minimalist, with no extra embellishments, and the black screen appears deep and rich. The Skyworth logo is centered at the bottom, while the OLED and JBL logos are marked in the lower right corner, highlighting the use of high-end components. The frame uses seamless bending technology, giving it a smooth, rounded edge that is more visually appealing than traditional sharp edges.
The body of the S9D is extremely thin, measuring just 4.7mm at its thinnest point—thinner than the iPhone 6. The back panel features a metal wire drawing process, offering a smooth and premium feel. The vents are evenly distributed, and the overall color scheme integrates gold accents with the metal finish, reflecting a high-end design philosophy.
**Interface and Remote Control: Comprehensive and User-Friendly**
The S9D offers a wide range of interfaces, including two USB ports (one USB3.0 and one USB2.0), network ports, AV input/output ports, three HDMI ports, an SD card slot, and a CA card slot. These features make it highly versatile for different user needs.
The remote control is designed with ergonomics in mind, featuring a simple 14-key layout that is easy to use. Its curved back fits comfortably in the hand, making it ideal for blind operation after some practice. A central button provides quick access to key functions, enhancing user convenience.
**AR Interaction: A New Sensory Experience**
AR technology is gaining popularity due to its ability to enhance real-world experiences. Unlike VR, which creates a closed virtual environment, AR overlays digital content onto the real world, enabling more natural interaction. Skyworth S9D leverages this technology to deliver immersive gaming, educational, and commercial experiences.
During the test, users tried three AR games: "AR Children's Fun Shoot," "AR Cut Fruit," and "AR Star Field Survival." The camera connected via USB allowed for plug-and-play gameplay without needing additional drivers. Each game provided unique interactive experiences, showing how AR can bring new dimensions to entertainment.
**Color Performance and Display Quality**
Using the BM-7A brightness colorimeter, the color performance of the S9D was tested. The results showed that the NTSC color gamut reached 95.73%, with accurate red and blue colors. The OLED screen also offered excellent contrast, with true blacks and vibrant whites. The brightness reached 613 nits, meeting high standards for an OLED TV.
In static image tests, the S9D displayed clear details and accurate color reproduction. Dark scenes were deep and detailed, while bright areas remained crisp. In 4K video tests, the response speed was fast, and motion was smooth, thanks to 4K MEMC+ technology. The HDR test further demonstrated the TV's ability to handle high dynamic range content, delivering lifelike visuals.
**Eye Protection and Health Features**
OLED technology is known for its low blue light emission, which is beneficial for eye health. Skyworth S9D uses OLED screens that emit less harmful blue light compared to traditional LCDs. According to tests conducted by Tairuite Lab, the blue light energy from the S9D is minimal and does not pose significant risks to human eyes.
**Cool Open System 5.5: Smart and Intuitive**
The S9D runs on the latest Cool Open System 5.5, offering a clean and user-friendly interface. It includes various content resources such as movies, games, and educational materials. Users also receive two years of Tencent Video membership upon purchase, providing access to a vast library of videos.
**Summary**
From its early days to becoming a leader in China’s electronics industry, Skyworth has consistently pushed boundaries and achieved remarkable milestones. The S9D marks another significant step forward, combining AR technology with OLED and HDR for an unparalleled viewing experience. With its sleek design, advanced features, and focus on user health, the S9D sets a new standard in the TV market. It is not just a product—it's a glimpse into the future of home entertainment.
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