In 2017, the laser TV market saw a significant breakthrough. The overall sales volume of laser TVs increased dramatically, and the Laser TV Industry Alliance, led by Zhongguancun Online, was officially established. Despite these positive developments, laser TV is still in its early stages of consumer adoption. As an emerging home entertainment solution, it has a long way to go before becoming mainstream.
The author believes that the most effective way to bring laser TVs into more households is to lower the price of entry-level models so they become accessible to a broader audience. This approach could help bridge the gap between current high-end pricing and everyday affordability.
Recent trends show that many manufacturers have been focusing on high-end features such as three-color laser technology and AI integration. While these innovations are impressive, they may not be the best path for mass adoption. Instead, the key to expanding the market lies in making laser TVs more affordable for average consumers.
Currently, the price of laser TVs remains significantly higher than that of traditional LCD TVs. For instance, while a 45-55 inch LCD TV might cost around $500 to $1,000, a laser TV can easily exceed $3,000. This price difference deters many potential buyers who are interested in the large screen experience but cannot justify the cost.
During conversations with several users who recently purchased LCD TVs, many mentioned that they considered laser TVs but ultimately chose LCD due to the price. They found the laser TV options too expensive and lacking in selection, which made them opt for more familiar and affordable alternatives.
While there are currently some laser TVs priced around $1,000, this is still not low enough to attract a wider audience. The author suggests that entry-level laser TVs should be further discounted, ideally reaching a price point of around $900 by 2018. This would make the technology more accessible and accelerate market growth.
Additionally, increasing the number of entry-level products available would give consumers more choices, helping to drive down prices further and expand the user base. Having at least five or six entry-level models on the market would create a healthier competitive environment and encourage innovation.
Some users worry that lowering prices could compromise product quality. However, the author argues that this concern is unfounded. Even at lower price points, laser TVs can maintain good performance, especially when compared to mid-range LCD TVs. The differences between high-end and budget laser TVs mainly lie in brightness, color temperature, and system smoothness, but basic viewing needs can still be met by more affordable models.
Looking ahead, the laser TV market is expected to develop into three distinct segments: high-end, mid-range, and entry-level. High-end models will feature 4K resolution, multi-color lasers, and larger screens, targeting enthusiasts and tech-savvy users. Mid-range models will focus on improved brightness and color accuracy, appealing to those seeking better performance without the premium price. Entry-level models will offer basic features at an affordable cost, aiming to replace traditional LCDs in the average household.
As the market grows, more manufacturers are expected to enter the space, including both traditional TV brands and new internet companies. This increased competition will likely lead to better products, lower prices, and faster innovation, ultimately benefiting consumers.
In conclusion, the future of laser TV depends on affordability and accessibility. By reducing entry-level prices and expanding product options, the industry can grow sustainably and reach a wider audience. Only then can laser TV truly become a common feature in living rooms across the world.
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