9998 yuan is not the end of the 2018 laser TV also need to cut prices

In 2017, laser TV made a significant breakthrough. The overall sales volume of the product saw a substantial increase, and the Laser TV Industry Alliance led by Zhongguancun Online was successfully established. However, as an emerging home entertainment product, laser TV still has a long way to go in terms of popularity. The author believes that the best approach to bring laser TVs into more households is to further reduce the price of entry-level models, making them accessible to a broader audience. From the high-profile launch of three-color laser TVs to the integration of artificial intelligence, many manufacturers have recently been focusing on enhancing product performance. It seems that “high-end” is seen as the only path to rapid market penetration for laser TVs. However, I believe this model is inherently top-heavy. As a new industry, many consumers are still unfamiliar with the term “laser TV.” Therefore, the primary goal of laser TV manufacturers should be to expand the market as quickly as possible. There's no doubt that “low price” is the key to opening the door to mass adoption. Price-cutting for entry-level products is essential, but it needs to be done strategically. In recent years, the TV market has shown signs of decline, and the unique large-screen feature of laser TVs has brought new vitality. However, compared to the affordable LCD TVs that dominate the market, the higher price of laser TVs has kept many potential buyers away. I had in-depth conversations with several users who recently bought LCD TVs. They mentioned that they considered laser TVs during their purchase process and were excited about the idea of a large screen. However, compared to 45-55-inch LCD TVs, the high price of laser TVs made them less appealing. With limited options, they ultimately chose LCD TVs. There are likely many others like these users—interested in laser TVs but ultimately choosing LCDs due to high prices and limited choices. The author feels regret that such users miss out on the big-screen experience, which represents a loss for the entire laser TV market. Although there are already some laser TVs priced around 10,000 yuan, this is still not enough. Entry-level models need to see further price reductions. While substantial cuts may not be realistic at this stage, I believe that in 2018, entry-level laser TVs could reasonably be priced around 9,000 yuan, especially with anti-light curtain support. Additionally, more entry-level products should enter the market to provide users with more choices. In my opinion, having at least five or six entry-level models would be more reasonable, helping laser TVs reach a wider audience faster. Many users worry that sharp price drops might compromise product quality. However, this concern is unnecessary. Comparing current models priced between 20,000 to 30,000 yuan with those around 10,000 yuan, the higher-end models offer better craftsmanship and sound. However, in terms of color performance, both use similar monochrome laser + fluorescent color wheel technology, resulting in minimal differences in color accuracy. The main difference lies in color temperature, which affects the screen’s visual style. In terms of smart systems, even million-yuan laser TVs come with intelligent features. These systems are similar to smart TV boxes in function, though they may differ in content sources and video libraries. Higher-end models also benefit from better hardware, leading to smoother performance. When it comes to movie watching, the main difference between a million-yuan laser TV and a 20,000–30,000 yuan model is brightness. A million-yuan model may have lower brightness, but if used with an anti-light curtain and proper shading, it can meet daily user needs. On the other hand, a 20,000–30,000 yuan laser TV might struggle in bright environments without an anti-light curtain. Overall, the 20,000–30,000 yuan models offer better brightness, smoother performance, and superior materials and audio. However, for basic viewing, a million-yuan model is sufficient, so there's no need to worry excessively. Clear product positioning at various market levels is crucial. Currently, the pricing system for laser TVs is still chaotic. High-priced models don’t necessarily offer significantly better smart systems or color performance than those priced around 10,000 yuan. So, we can predict future trends in the laser TV market. The author believes that as prices drop and more entry-level models appear, the market will become clearer, with more defined product segments. This will promote steady growth and help consumers make informed choices. In 2018, the laser TV market is expected to split into three levels: high, mid, and entry-level. Entry-level models will use monochrome laser sources and 1080P resolution, targeting 65-inch LCD TVs. Without an anti-light curtain, the price could remain around 9,000 yuan. Most current models are expected to move toward this segment. Mid-range models will focus on users with higher demands, prioritizing actual usage experience over price. These models may excel in brightness or color performance. High-end models will target enthusiasts, featuring 4K resolution and two- or three-color laser sources. Screens may extend beyond 100 inches, with 120 or 150 inches being more suitable for user needs. These models will also serve as smart home hubs, offering more than just entertainment. As the market grows, more manufacturers will join. Currently, over 10 brands have launched laser TVs, mostly traditional TV makers and internet companies. But this is just the beginning. Some veteran vendors and tech giants are showing interest, and more competition will drive innovation and better user experiences. More manufacturers mean fiercer competition, which will lead to better products and lower prices. This creates a positive cycle, benefiting users in the long run. Editor's Summary: Every product goes through a development phase—from low-cost to high-quality. For laser TVs, which are still in their early stages, blindly focusing on performance won't speed up adoption. The author believes that expanding the market is the top priority, and the best way to do that is to lower entry-level prices, allowing more people to experience the large-screen advantage. Only when popularity increases will the market become more regulated, attracting more players and fostering healthy competition, which in turn improves quality and reduces prices. All of this is still a vision, but the future of laser TVs looks promising.

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