On March 7th, Hisense Air Conditioning unveiled its latest product, the "Men's S" series, during a special event held at Suning Headquarters. The launch was part of the Suning Fan Festival themed “Men's Coming to the Wind.†At the event, Hisense introduced the new generation of the Men’s S air conditioner, featuring advanced functions such as one-touch humidification, intelligent indoor and outdoor cleaning, and smart light sensing. These innovations aim to deliver an unparalleled comfortable and high-quality living experience to consumers.
**Technological Innovation Drives Industry Comfort Upgrades**
As public income rises and quality of life improves, a new wave of consumption upgrading is sweeping across industries, with more people focusing on their overall well-being. The air conditioning market is no exception. Since 2017, the industry has been moving toward healthier, smarter, and more comfortable solutions, combining energy efficiency, design, and intelligent automation. A new trend of cleanliness and user-centric innovation is now shaping the market.
As a leader in China’s white goods industry, Hisense Air Conditioning has consistently focused on consumer needs, launching a range of products tailored to diverse demands. The Men’s S model continues the legacy of the Male God series by enhancing comfort, health, and intelligence. By deepening user insights, Hisense has expanded the traditional three dimensions of temperature, airflow, and cleanliness to include humidity control, creating a four-dimensional comfort experience for users.
One key data point highlights that the ideal comfort zone for humans is between 24-28°C and 40-65% humidity. To achieve this, Hisense has developed a dual-control system that intelligently detects humidity levels and activates dehumidification when needed. This ensures a consistently comfortable indoor environment.
In addition to humidity control, the Men’s S model offers a powerful 700m³/h air circulation, smart light sensing, ultra-quiet operation (as low as 18 decibels), and intelligent indoor and outdoor cleaning. These features combine to deliver a multi-layered experience of health, comfort, and convenience.
During the event, the self-cleaning function was demonstrated. Stains were applied to the evaporator, and after activating the self-cleaning mode, the unit began to frost. Within nine minutes, the stains were completely removed, impressing both industry experts and media.
**Hisense and Suning Team Up for Strong Growth**
The 19th National Congress of the Communist Party emphasized the importance of "a better life for the people," which has become a major opportunity for the air conditioning industry in 2018. Companies are now focusing on delivering high-quality products and innovative shopping experiences through online and offline channels.
Wang Yunli, Vice President of Hisense Kelon Electric Co., Ltd. and General Manager of Hisense Air Conditioning, stated: “In 2018, Hisense proposed the concept of 'pursuing value for customers and making high-quality products.' Since its inception, Hisense has focused on frequency conversion technology and continuously improved product design to reduce air conditioning-related issues. In 2017, we launched the Men’s Series to comprehensively manage temperature, airflow, cleanliness, and humidity, marking the beginning of the comfort era.â€
The release of the Men’s S air conditioner aligns with Hisense’s commitment to quality and innovation, while Suning’s smart retail ecosystem helps meet the growing demand for a better lifestyle.
Wang Zhenwei, President of Suning Tesco Group Air Conditioning Co., Ltd., highlighted that Hisense is a key partner of Suning and a leading manufacturer in the industry. With Suning’s “polar,†“speed,†and “geek†strategies, the Men’s S model is set to create a significant impact in the market.
To celebrate the launch, Hisense offered several exclusive promotions, including a 99-yuan pre-sale, 2018-yuan discount, interest-free installments, and free installation. These benefits aimed to provide added value to customers.
In the age of consumption upgrades, the air conditioning market is transitioning from quantity-driven growth to quality-focused development. Consumers are shifting from price sensitivity to a focus on service and quality, triggering a new round of competition. As manufacturers and retailers continue to innovate, Hisense’s Men’s S air conditioner not only enhances user experience but also drives industry optimization, empowering the entire supply chain and leading the way into a new era of consumption.
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