On March 7th, Hisense Air Conditioning unveiled its latest product, the "Men's S" air conditioner, during a launch event held at Suning's corporate release hall. The event also marked the beginning of the Suning Fan Festival with the theme “Men’s Coming to the Wind.†At the gathering, Hisense introduced the next-generation "Men's S" model, featuring advanced functions such as one-touch moisturizing, intelligent indoor and outdoor dual cleaning, and light perception technology, offering consumers an unparalleled experience of comfort and quality in their daily lives.
**Technological Innovation Drives Industry Comfort Upgrades**
As public income rises and lifestyles improve, a new wave of consumption upgrading is sweeping across various sectors, with more people focusing on quality of life. The air conditioning market is no exception. Since 2017, the industry has been moving toward healthier, smarter, and more comfortable solutions, while continuing to enhance energy efficiency, aesthetics, and self-driving capabilities. A new era of cleanliness and user-centric design is emerging.
As a leader in China's white goods industry, Hisense Air Conditioning has deeply engaged with the consumer market, continuously launching products that meet diverse needs. The "Men's S" model is part of the popular "Men's" series, inheriting the strengths of the previous models in comfort, health, and intelligence. By focusing on user demand, Hisense has expanded the traditional three dimensions of temperature, airflow, and cleanliness to include humidity control, creating a four-dimensional comfort experience for users.
One key statistic highlights that the ideal comfort zone for humans is between 24-28°C and 40-65% humidity. To achieve this, Hisense has introduced a smart temperature-humidity dual-control system. When humidity exceeds 65%, the air conditioner automatically activates dehumidification mode, ensuring optimal comfort levels.
The "Men's S" also features a large 700m³/h air circulation volume, intelligent light sensing, ultra-quiet operation (as low as 18 decibels), and intelligent indoor-outdoor cleaning. These features deliver a multi-layered experience of health, comfort, simplicity, and convenience.
During the event, the self-cleaning function was demonstrated. Stains were applied to the evaporator of the "Men's S" unit, and after activating the self-cleaning mode, the unit began to frost. Within nine minutes, the stains were completely removed, impressing both industry experts and media.
**Hisense and Suning Collaborate for Strong Growth**
At the 19th National Congress, the concept of "a better life for the people" was emphasized 14 times, signaling a significant opportunity for the air conditioning industry in 2018. Companies are now focusing on high-quality products, expanding online and offline channels, and enhancing user experiences through innovative business models.
Wang Yunli, Vice President of Hisense Kelon Electric and General Manager of Hisense Air Conditioning, stated, "In 2018, Hisense emphasized 'creating value for customers and producing high-quality products.' Since its inception, Hisense has focused on inverter technology and sought ways to reduce air conditioning-related illnesses by improving product design. In 2017, we launched the 'Men's' series to comprehensively control temperature, airflow, cleanliness, and humidity, marking the beginning of the comfort era."
The launch of the "Men's S" aligns with Hisense's commitment to quality and innovation, supported by Suning’s mature smart retail ecosystem. This collaboration aims to fulfill the growing demand for a better lifestyle, driving the industry forward.
Wang Zhenwei, President of Suning Tesco Group Air Conditioning, noted that Hisense is a key player in the air conditioning industry and one of Suning's long-term partners. In 2018, Suning proposed a "polar," "speed," and "geek" strategy. The "Men's S" model, with its one-touch operation, intelligent dual cleaning, and light perception, is expected to create a major impact under this strategy.
To celebrate the launch, Hisense offered several promotions, including a 99-yuan pre-sale, 2018-yuan discount, interest-free installments, and free installation. These offers provided added value to consumers.
In the era of consumption upgrades, the air conditioning market is undergoing a shift from quantity to quality. Consumers are increasingly prioritizing service and quality over price, triggering a new round of competition. Both manufacturers and retailers must continuously innovate to meet evolving demands. The "Men's S" not only delivers an exceptional living experience but also promotes industry optimization, empowering the entire supply chain and leading the air conditioning sector into a new era of consumption upgrades.The Elf Bar 5000 Puff Disposable Vape features a small box but big power! The flagon container design of this handheld vape pen provides a comfortable user experience. Once you hold it, you'll love it! Consisting of a dual coil, the Elf Bar 5000 puff disposable delivers the purest of flavors. Each Elf Bar vaporizer disposable is rechargeable which takes the stress out of running out of power. The contrasting colors of this handheld vape pen provide enjoyment, and personality on every puff!
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