Does Apple no longer provide the first iPhone sales for the first weekend, is it more confident or guilty?

In the early hours of September 9, Beijing time, Apple released news that this year will break the routine and will no longer provide sales for the first weekend after the launch of the new iPhone.

Apple released the new iPhone 7 / 7 Plus in the early hours of Beijing time yesterday. It plans to accept bookings on the 9th and officially open for sale on the 16th. According to past practice, Apple will announce the sales of the new iPhone on the first weekend (three days on Friday, Saturday, and Sunday).

Apple spokesperson Kristin Huguet said: "In cooperation with operators and retailers, we have expanded the number of distribution points for the iPhone worldwide to hundreds of thousands. Today, even before consumers book the first iPhone 7, we can also know: iPhone 7 will be sold out."

He also said: "The initial sales of the iPhone will be determined by the supply, rather than market demand, which is self-evident. For this reason, we believe that for the investors and consumers, the first weekend sales are no longer important. Metrics."

The iPhone business accounts for about 50% of Apple's total revenue. This year, iPhone sales have fallen in two quarters. This is the first time since the launch of the first-generation products in 2007, iPhone sales have fallen for the first time. Originally, investors should judge the future trend of the iPhone based on the sales of the first weekend. It now appears that their plan will fail.

Although Kristin Huguet confidently claimed that this data is no longer meaningful, the sales of the new iPhone will inevitably be in short supply. But Colin Gillis, an analyst at BGC Partners, had different opinions. He said that investors need to use their data to make independent judgments and whether the iPhone's sales have reached the ceiling. He said: "The lack of data has never been a good thing, especially when people have doubts about the iPhone."