With the rapid advancement of science and technology and the continuous progress of society, "intelligence" has become an integral part of everyday life for many people, shaping a new lifestyle. In the home furnishings industry, smart devices such as smart locks, smart speakers, and smart toilets have gradually entered homes, enhancing people's quality of life in various aspects. Let’s explore this topic together with the embedded editor.
In China, the smart home market started later than in other regions, but it experienced significant growth starting in 2017. According to the "2017 Internet Home Improvement User Insight Report," there was a noticeable increase in user acceptance of smart homes that year. Only 15% of users clearly expressed reluctance to purchase smart home products, indicating a growing interest in this emerging trend.
In fact, the concept of smart homes has been around for over three decades since the first "intelligent building" was introduced in the United States. Recently, with the widespread application of artificial intelligence across industries, the rise of a new generation of tech-savvy consumers, and an overall shift toward higher-quality living, the idea of smart homes has gained tremendous momentum in China. This has led to promising opportunities for the industry.
By 2017, smart homes had become a favorite among investors, attracting substantial funding. Many companies, both domestic and international, followed the trend by increasing their investments and expanding their strategies to capture a share of this booming market. As a result, a smart home revolution took off, bringing with it benefits like convenience, technological innovation, and intelligent living, which greatly boosted consumer enthusiasm.
As a key entry point into the smart home ecosystem, home improvement plays a vital role in promoting smart living. Smart home upgrades serve as a bridge for energy efficiency, security, and intelligent management within households. They also act as a platform for achieving essential functions like smart living and health-focused solutions. Therefore, smart home improvements are undoubtedly a crucial direction for the future of home renovation.
Another important trend highlighted in the report is the youthfulness of smart home users. According to the data, 62% of users aged 35 or younger are open to purchasing smart home products. This group not only embraces high-tech solutions but also has the financial ability to support such purchases. They are quickly becoming the dominant consumer segment in the smart home market.
Additionally, the report indicates that men showed a stronger interest in smart homes compared to women, and the trend was more pronounced in first- and second-tier cities. These findings reflect a clear shift in consumer behavior and highlight the evolving landscape of smart home adoption.
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