Start Chat
The spring of 2018 marked a significant turning point for Sony. At the time, our beloved "coward," Hirai, announced his resignation as CEO. He would transition to the role of chairman of the board, while former CFO Yoshida took over as the new CEO. From that moment on, we would no longer see the familiar "coward's smile," but instead, the "temptation of Lang."
Since being appointed CEO in 2012 during a period of crisis, Hirai turned Sony from a loss-making company into a profitable one, achieving six consecutive years of growth and rescuing the company. According to Sony's third-quarter fiscal 2017 earnings report, the operating profit for the year ending December 31 reached 350.8 billion yen (approximately $3.2 billion), an increase of nearly 400% compared to the previous year's 94.2 billion yen. Based on this quarterly performance, Sony also raised its profit forecast for the current fiscal year, expecting it to reach 720 billion yen. These figures mark **the best financial performance in Sony’s 72-year history**.
Thanks to Hirai's leadership, Sony has brought us countless moments of joy. Although we may not see his "smile" at public events anymore, the memory of his contributions will always remain in our hearts.
He stepped in when the empire was crumbling, proving himself to be a versatile leader who often showcased his musical talent. He traveled extensively, was fluent in multiple languages, and could easily connect with people from all walks of life. His charm made him a net sensation, gaining a large fan following. Ultimately, he transformed an empire with his own strength and charisma. He is — **Kazuo Hirai**.
[Image: http://i.bosscdn.com/blog/fc/89/c6/17cf9310434ae34328eedc9ac3.jpg]
Product Description
The first major surprise Sony brought this year was the release of the A7M3 on February 27th. It had been four years since the previous generation, the A7M2, was launched in 2014. According to Sony, the A7M3 is now the new full-frame benchmark. It features a new back-illuminated sensor with 24.2 effective megapixels, a 15-stop dynamic range, high-speed continuous shooting at 10 frames per second, five-axis image stabilization, 693 phase detection autofocus points, 425 contrast detection points, covering 93% of the frame, full-pixel 4K video capture, S-Log3 gamma curve, dual card slots, and a focus stick. This full-frame reference seems quite impressive.
[Image: http://i.bosscdn.com/blog/65/dd/cb/5e0a941eaa35a94192ff07783a.jpg]
Although the A7M3's sensor remains at 24.2 million pixels, it uses a new front-end LSI and an improved BIONZ X image processor, doubling the image read speed and increasing processing speed by 1.8 times. Compared to the A7M2, which could only cache 10 uncompressed RAW images at a time, the A7M3 can shoot 177 JPGs in a row, 89 compressed RAW photos, or about 40 uncompressed RAW photos. The improvement in sensitivity is also remarkable, with a standard ISO range of 100–51200 and a maximum of 204800. In my personal testing, even at ISO 6400, the image quality is excellent. Here are some comparisons under different ISO settings. The model was an elderly woman.
[Images: http://i.bosscdn.com/blog/02/2a/d5/c0da7cc8f4906211645c1a08d0.jpg, http://i.bosscdn.com/blog/8a/c3/f6/5aeeba3b893bd7f69650e2c819.jpg]
For someone like me with shaky hands and a heavy camera, the A7M3 is a real blessing. While the body is slightly thicker than the A7M2, it's still smaller and lighter than most DSLRs, weighing 562g—almost the same as a 600ml Coca-Cola bottle. The enhanced five-axis image stabilization is a game-changer, and now my mother no longer worries about my camera shaking.
[Images: http://i.bosscdn.com/blog/74/1b/cd/c98bfc9e2b9b5744880a2b43ed.jpg, http://i.bosscdn.com/blog/32/58/4f/1efb70e9a583efb59e91838c0e.jpg, http://i.bosscdn.com/blog/fc/06/25/de4c619ade93576a7a472116ba.jpg]
For a camera, the focusing system is crucial. No matter how good the camera is, if it can't focus properly, it's like driving a Porsche down a hill while someone else drives an AE86. The A7M3's focusing system is not only extensive but also covers 93% of the frame, with 693 phase detection points and 425 contrast detection points. Even in the corners, the focus is fast and accurate.
[Image: http://i.bosscdn.com/blog/c2/f4/f1/2ab4a80f64f5322c34186495f1.jpg]
This time, the A7M3 finally introduced eye-tracking autofocus, and it's very powerful.
[Youku Player Box]
The touch screen feature has also been added to the A7M3. Now you can tap the screen to select focus and press the shutter halfway to focus. However, it's a bit disappointing that you can't directly tap the screen to auto-focus or double-tap for focus. In video mode, the touch screen focus surprised me. The speed and softness of the focus make me think it's not just a mirrorless camera. The AF drive speed has three modes, adjustable based on your needs. Overall, although the touch screen focus isn't perfect, I'm quite satisfied with the video focus.
[Image: http://i.bosscdn.com/blog/b4/24/7d/6fc83a4ee610558dad0bf67c58.jpg]
Another important upgrade is the continuous shooting speed. The A7M2 shot at 5 frames per second, while the A7M3 now shoots at 10 frames per second. You can see the difference in the video below.
[Youku Player Box]
Let me talk about the A7M3's video capabilities. As one of the giants in the camera market, Sony is also a leader in sensor development. Their video features have always been top-notch. Whether it's the A7S2's in-camera 4K recording or the A6300's ultra-sampled 4K, Sony has been making waves in the professional camera market. This time, the A7M3 offers **full-pixel super-sampled 4K video recording (30P, 100Mbps)**. It also includes S-Log3 and doubles the ISO from the previous A7M2, providing better detail and color depth.
[Images: http://i.bosscdn.com/blog/42/29/bf/3e5159e9ba1ee4210d24332d38.jpg, http://i.bosscdn.com/blog/79/ac/b2/0a71919d14e55f4cfeec9e7246.jpg]
Additionally, it supports HDR 4K and S-Log gamma curves, and in 1080P mode, it can shoot at 120P, 100Mbps. The A7M3 has caught up, even surpassing the A7S2 in video capabilities.
[Images: http://i.bosscdn.com/blog/6b/75/9a/22c3d4c2e94973f80407b9e3f0.jpg, http://i.bosscdn.com/blog/f4/80/92/854643a33d558109190ac2caf7.jpg]
In addition to performance improvements, the A7M3 also has hardware changes. Starting with the A9, Sony used the new NP-FZ100 battery, which is slightly larger than the FW50 but offers 2.2 times the battery life. According to official data, one battery can take 710 shots, but in practice, I've seen it go beyond that, around 800-900 shots. Sony also removed the app function from the A9, improving system fluidity and battery life.
[Image: http://i.bosscdn.com/blog/f6/53/63/26009485d0655a1a8dcf5b0502.jpg]
Each manufacturer positions their products differently. For example, Canon's 1DX series is the flagship, followed by the 5D series, and then the 6D. Nikon's D-series is the flagship, with D810 as high-end and D750 as mid-range. Sony's A9 is the flagship, with A7R, A7S, and A7M series covering high-resolution, low-light, and full-frame markets.
[Image: http://i.bosscdn.com/blog/bc/99/78/8666038efc22b9593d5140c8b4.jpg]
Camera product positioning usually drops in terms of parameters and performance, along with some hardware reductions. For example, the 6D has fewer focus points and lacks a joystick, slower continuous shooting, and a single card slot. The 6D2 improved a bit but still doesn’t have a dual slot. Nikon offers dual slots but still removes the joystick and shutter speed. However, the A7M3, which is positioned lower than the A7R3, has almost the same number of pixels and image quality. Other parameters are even better, with more focus points, faster focusing, and superior 4K video. It also has a dual card slot (UHS-I and UHS-II) and a focus stick, except for the flagship A9 and A7R3. Sony really is kind. (Although the official price is 14,599 yuan, it might drop to around 12,000 yuan soon.)
[Image: http://i.bosscdn.com/blog/7e/9a/89/94fdb037f457a78bd439f62485.jpg]
After the new body, the interface has changed, adding a USB-C port for faster data transfer and external charging. I often use Sony for online shooting, and Capture One by Phase One is very user-friendly. The company also offers a special edition for Sony. I recommend trying it for online shooting and photo editing.
[Image: http://i.bosscdn.com/blog/7e/9a/89/94fdb037f457a78bd439f62485.jpg]
Product Appearance
[Images: http://i.bosscdn.com/blog/2e/56/10/e4d59b2242895d2bdd52c3850d.jpg, http://i.bosscdn.com/blog/6f/f1/b6/1d4082dafbd3c13a5bc4266863.jpg, http://i.bosscdn.com/blog/e4/ae/14/d97ef6b457a10a1fb2f955d6a0.jpg, http://i.bosscdn.com/blog/ce/89/a1/e0fec3a61150558a82f084cd39.jpg]
Samples
[Images: http://i.bosscdn.com/blog/d9/22/37/3eacfe76fdbfc96b903c410b38.jpg, http://i.bosscdn.com/blog/05/97/cd/5eafbf79e6ce8d24f03b8b81d0.jpg, http://i.bosscdn.com/blog/e5/ed/2f/9052da5817707cc562ff11e763.jpg, http://i.bosscdn.com/blog/bd/99/d5/3813aabfbe305c5b91fc341e8c.jpg, http://i.bosscdn.com/blog/5b/50/63/81b82627203f81180e63d2fa74.jpg, http://i.bosscdn.com/blog/3b/71/0b/6e02ca175d82c540c3b488c545.jpg]
Experience Feelings
The A7M3 feels more comfortable to operate than the A7M2, likely due to its thicker body. I was initially worried it wouldn't have a focus stick, but after using it, I felt relieved. The most important upgrades for me this time were the focus stick, dual card slot, and new battery. The dual card slot was a big relief, as I used to worry about storage cards failing during events. I’ve heard of photographers losing all their data and even considering suicide. The old FW50 battery had poor life, so I used to carry 4 batteries. With the A7M3, I rarely need a fully charged one. The new battery is a real lifesaver. The screen and EVF are the same as the A7M2, but the A7M3's screen has much better color accuracy. Previously, the A7M2 screen had a blue tint, but the A7M3 is more muted and true-to-life, so even my girlfriend won't be surprised by the photos. The focusing system is incredibly powerful, especially in low light, where it stays fast and doesn’t need to pull the bellows. I love the eye-tracking feature, which is essential for my sister. Overall, the only downside is the touch screen system, which needs improvement, and the menu bar can't be operated via touch. I hope future models will fix this.
Summary
Sony's four-year effort has finally delivered a satisfying product. I can hardly find any flaws. If I must point out a shortcoming, it's the price. **However, belief in something is inherently priceless. It's not easy to live, and when you encounter something you like, you still have to buy it.** That's my review. We look forward to more new products from Sony in the future. Thank you for reading. See you next time.
WiFi 6 Ceiling Wireless AP
The WiFi 6 Ceiling Wireless AP is a ceiling wireless access point based on the WiFi 6 (802.11ax) standard. It is a device designed to provide wireless Internet connectivity and can be mounted on the ceiling of a building to provide users with high-speed, stable wireless Internet coverage.
WiFi 6 Ceiling Wireless AP offers a number of advantages over previous WiFi standards such as WiFi 5, or 802.11ac. The benefits of WiFi 6 Ceiling Wireless aps and how they affect users are described in detail below.
1. Higher speed and capacity:
WiFi 6 Ceiling Wireless AP uses OFDMA technology (orthogonal frequency division multiple access), which can divide the wireless channel into multiple sub-channels, each sub-channel can transmit multiple data streams at the same time, improving the capacity and efficiency of the network. This means that the WiFi 6 Ceiling Wireless AP can deliver higher speeds and more stable connections to more devices at the same time with the same spectrum resources. For high-density environments, such as office buildings, conference rooms, or large event venues, WiFi 6 Ceiling Wireless AP can better meet users' needs for high-speed networks.
2. Low latency:
The WiFi 6 Ceiling Wireless AP uses Target Wake Time (TWT) technology to put devices to sleep at a predetermined time, reducing communication latency between devices. This is important for real-time applications such as video conferencing, online gaming, and iot devices. A low-latency network can provide a better user experience and support more real-time applications.
3. Better coverage:
The WiFi 6 Ceiling Wireless AP uses higher antenna gain and more advanced beamforming technology to provide wider coverage. This means that in the same environment, the WiFi 6 Ceiling Wireless AP can provide a more stable, longer distance wireless signal, reducing signal attenuation and interference, and improving network reliability and coverage.
4. Better power management:
The WiFi 6 Ceiling Wireless AP uses Target Wake Time (TWT) technology to put the device to sleep for a predetermined amount of time, reducing the power consumption of the device. This is important for battery-powered devices such as smartphones, tablets, and iot devices. Better power management can extend the battery life of the device and reduce frequent charging of the battery.
5. Better security:
WiFi 6 Ceiling Wireless AP uses stronger Encryption algorithms and authentication mechanisms, such as WPA3 encryption and Opportunistic Wireless Encryption (OWE) authentication, to provide better security protection. This is important to protect users' personal information and network data. The WiFi 6 Ceiling Wireless AP also supports more user isolation and guest management features to better protect the network.
In summary, the WiFi 6 Ceiling Wireless AP offers higher speed and capacity, lower latency, better coverage, better power management, and better security than previous WiFi standards. These advantages can provide a better user experience and meet the needs of users for high-speed, stable and secure wireless networks. Whether in the home, office or public space, WiFi 6 Ceiling Wireless AP is an ideal wireless access solution.
Wifi 6 Ceiling Wireless Ap,Access Point Ceiling Mount,Ceiling Access Point Poe Wifi 6,Wireless Mu-Mimo Gigabit Ceiling Access Point
Shenzhen MovingComm Technology Co., Ltd. , https://www.movingcommtech.com