Apple iPad release thinking: mediocre products can hardly stop commercial success
Apple officially released the highly anticipated tablet product iPad at two o'clock in the morning on January 28th, Beijing time. The iPad uses a 1GHz Apple A4 processor, equipped with a 9.7-inch IPS touch screen, supports multi-touch, and has three storage capacities of 16GB, 32GB and 64GB to choose from. There are WiFi version and WiFi + 3G version. In terms of system, the iPhone OS 3.2 operating system can be used to directly run iPhone programs, but it does not support multitasking. Detailed specifications can be obtained from Apple's official website.
iPad is not a geek toy
Once the iPad was released, it caused a huge response in the industry. Many Apple fans are quite disappointed with this tablet product: there is no breakthrough in virtual input, multi-tasking is not supported, and even the camera is not equipped. In terms of hardware, this is not an excellent product anyway, especially with a MacBook on top and an iPhone on the bottom. It is almost impossible for the iPad between these two products to achieve the success they once had.
In fact, Jobs also said at the press conference that 70 million iPhone and Mac users can experience the iPad without learning. On the one hand, this shows that Apple does have a strong appeal, on the other hand, it seems that it is not a revolution. Sex products. In fact, products like tablets were not designed for heavyweight applications from the beginning. Its positioning should be closer to netbooks, complete lightweight web applications, play videos and games, and read e-books. Therefore, iPhone OS is expected, it is fully capable of ordinary applications.
Overall this is a mediocre product, not a geek toy. On the iPhone, ordinary users who do not want to toss can experience pleasure, and geeks who love toss can also have a good time after jailbreaking, but iPad, it is for the needs of mass users. That iPhone is enough.
Pricing: Reflecting Apple's Ingenious Strategy
Lightweight applications will inevitably require a price suitable for their positioning, and the WiFi version starting at $ 499 should be fairly fair. When Jobs released the selling price, it was estimated that many apple powders' hearts were thumping. The previous products introduced nothing new, which is the last concern. When the 16GB WiFi version costs $ 499 (the WiFi version has two other prices: 599 (32GB) and 699 (64GB)), it has to be said that this product will be sold again. Before the release of the iPad, many media predicted that the price of Apple's tablet will be around $ 1,000. The final price of $ 499 to $ 829 seems to be within the range of many users.
And the tablet does not have a contract price tied to the operator. For domestic users, you can buy a WiFi version of the iPad. You can use it as a large iPod Touch. And now a lot of data can be stored in the cloud, 16GB is no problem for daily applications.
Apple has not launched a lot of kits for iPad, such as external physical keyboard, iPad sleeve, stand and so on. The iPad itself is not expensive, and the kit is indeed necessary. Apple not only provides users with a lot of choices, but also a source of profit.
Innovation, more in business model
When the iPad was launched, it also released the SDK development kit, which attracted many programmers to develop software for it. This is a magic weapon for the iPhone ’s app store and it will continue on the iPad.
Another target market that iPad cannot ignore is e-book reading. The 9.7-inch screen has laid the foundation for a good reading experience, and Apple ’s strong appeal has attracted five publishing companies to cooperate with it. The iBook Store launched at the press conference will challenge e-ink e-books such as Kindle and Nook. Reader's weapon. Think about the resources of more than 100 million credit card accounts in the iTunes store and app store, and the iBook Store has boundless prospects.
E-ink is a black and white display, which is not vivid enough for many magazines and newspaper media. The IPS screen of the iPad has a resolution of 1024X768, which is very attractive to the media. Apple has also collaborated with Time Weekly and the New York Times. The reading program developed for the iPad by the New York Times, judging from the presentation at the press conference, the experience should be great.
The iBook Store is an extension and expansion of the previous iTunes store and app store. Although it is not a pioneering model, Apple ’s appeal and strong user group are enough to make the publishing industry such as Amazon nervous.
In addition, iWork's presentation is also impressive. The editing and viewing of documents, the production of slides, and the addition of slide effects are all very good. There is no doubt that it can handle some official tasks. Of course, to buy the iWork suite you need to spend $ 9.99.
Will the iPad sell well?
I think yes, although the mediocre hardware is really unsatisfactory for many Apple fans, but its screen size, rich software, games and video experience, especially the price of about 3500 yuan, I believe it is officially sold in the United States At times, the scene of queuing through the night will reappear.
Apple's release this time, commercial considerations and market layout are the most important. Although we are still full of hope for this extraordinary company, but revolutionary technology and breakthroughs are not often there, it is better to look forward to the upcoming iPhone OS 4.0 and the future iPad second and third generation.
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