Lei Feng Network (search "Lei Feng Network" public concern) : This article author Bo Ge, automotive industry practitioners, WeChat public number Roboticists.
This side, the Chinese automotive industry personnel is still in a peaceful atmosphere in the Mid-Autumn Festival. Everyone in the WeChat circle of friends rehearsed the game who shot the moon circle, who wrote family reunification words touching...
Tesla, a transportation and energy provider in the U.S., was really introduced and positioned, and people didn't define themselves as car manufacturers. In the early hours of this morning, they used a paper statement to forcefully correct Mobileye (below. The ME, the supplier of Israel's advanced driver assistance system, did not forget to “wash white†himself.
Tesla said: I'm right that I'm not wrong (important things say three times) . The reason why the two parties do not cooperate is because we cannot accept that ME prohibits us from developing our own computer vision technology, rather than what ME says for security reasons.
On the eve of the Mid-Autumn Festival, Messrs Shasha, the president of Tesla’s core supplier of automated driving functions, evaluated Tesla’s autopilot function “beyond the bottom line of safetyâ€, so ME terminated its cooperation with Tesla. Shashua’s comment on Tesla gave Tesla a powerful “slap†in the public opinion.
This is the latest comment made by ME since July publicly speaking with Tesla to stop cooperation. In July of this year, ME announced the termination of its cooperation with Tesla at its financial report meeting. Tesla explained that it was difficult for ME to keep pace with Tesla’s product development and that the two parties would be separated.
Tesla cries to be threatened by METesla expressed two points in his statement, expressing his disagreement with ME’s chairman, Emnon Shaschia:
a. The explanation of ME's termination of our cooperation is not objective. We want to develop our own computer vision technology, but ME asks us to stop. If we don't, ME said it will stop providing hardware for the next generation of platform products. The remarks made by ME suggest that it is for security reasons.
b. Whitewash yourself. The company has never advertised "Autopilot" as a driverless technology, and we have not stopped guiding consumers to use the "Autopilot" function.
In fact, when Tesla promoted its "Autopilot" function, it called it "autopilot" and spread it as the biggest sales selling point. Autopilot is essentially a driver assistance system, not an autopilot system. At the same time, Tesla’s right to know about the owner does not seem to be enough: Tesla boasted about its selling point of autopilot, but in the description it used very little space to describe its autopilot is assisted driving (sampling and research around many owners, after the car purchase Rarely to read the instructions.)
The hidden dangers concealed by radical tactics on the technology route eventually led to tragedies.
In May 2016, a Tesla Model S EV in Florida suffered a fatal car accident when using the Autopilot Autopilot. This is the first traffic accident in the United States involving auto “autopilot†functions.
The casualty accidents in China occurred far earlier than in the United States. It is strange that they were disclosed to the public half a year after the accident. According to CCTV reports, in January of this year, a 23-year-old Gao surnamed Man drove a Tesla electric car in a traffic accident in the Hebei section of the Beijing-Hong Kong-Macao high-speed Hebei section. The traffic police investigation found that before the collision, the car accident, Tesla, did not perform any avoidance and deceleration, and kept the speed of the road crashing into the rear of the road sweeper in front of the construction work.
In fact, the autopilot function implemented by Tesla's Autopilot solution is at the level of partial automation (L2) as defined by the Society of Mechanical Engineers (SAE). At this level, the owner of the vehicle is the master of the vehicle and the system is only auxiliary. Features! The owner cannot give the driving judgment ability to the vehicle completely.
Tesla was so immersed in public opinion that he was also investigated by the US traffic management department. Tesla was questioned about the delivery of an imperfect autopilot system to users, inducing customers to trust the system and brewing accidental casualties.
In this regard, Shaschia said, "If we link the ME's industry reputation with this kind of behavior that challenges the safety limits, it will not only harm the company's interests, but will also affect the development of the entire industry."
In fact, to say that after the horse's analysis: the two sides will break up sooner or later.
Why? Because ME's confidence in himself is incompatible with the idea that Musk wants to control the core component technology.
The ME is currently a supplier of advanced driving system solutions to 27 automakers, accounting for around 70% of the current global market share. ME's camera-based vision solution is considered by professionals to have higher visual data algorithms than competitors in the same industry, and the advanced driver assistance functions achieved by its vision solution are also relatively complete. It is the self-confidence of its own technology reserves that ME's cooperation style is interpreted as strong by many of its partners.
A senior person with automatic driving in China evaluated the strength of ME. "From a supplier positioning perspective, ME is a Tier 2 supplier that provides chips for visual solutions and then delivers them to Tier 1 suppliers for camera integration. When our OEM purchased a camera integration solution from a Tier 1 supplier, First-tier suppliers need to seek approval from ME before they can sell externally. Not only that, ME also forbids OEMs from doing research and development of similar products."
ME's interpretation of its capabilities in its official website is also a domineering side leakage.
This strong-dominant strategy is totally different from that of Matsushita, another core supplier of Tesla. Panasonic has supplied Tesla power batteries for many years, but it has very few external appearances. The company not only silently with Tesla to develop the core parameters of the power battery, it is said that it also quietly generously sponsored the Tesla new super factory.
Of course, behind Tesla ME's breakup there is more important business logic in support.
The business strategy behind "mutual tearing"From the realization of technical solutions, autopilot enhances human comfort by liberating human hands, feet, and even the brain to bring humans to the brain. The research data of consulting firm Roland Berger and BCG showed that more than 90% of owners are interested in the autopilot function and expect to own it. Consultancy companies such as McKinsey also predict that the industry benefits of autonomous driving can reach hundreds of billions of yuan.
This is bound to be a big business. Can not be ignored.
However, the development of automated driving has only just begun. The traditional automotive suppliers and emerging entrants do not have a wide gap in mastery of this technology. Everyone wants to have a first-mover advantage and dominate. At the same time, under the pursuing of capital, many start-up companies also hope to use their own advantages to drive the “fat water†of automatic driving and try to stand out.
The function of automatic driving should become a new selling point for car manufacturers. However, mastering the ability to build this function not only helps depots establish their own unique advantages, but also can customize the functions of their own branded products and then influence consumer choices. General Motors, Ford, BMW, Mercedes-Benz and other mainstream car manufacturers are all working hard to shape this capability.
At the same time, in the autopilot package (including the perception layer, decision-making layer, and executive layer), the most lively segment is the perception decision-making layer. At the cognitive decision-making level, emerging companies and traditional high-tech companies such as Google, Baidu can use their knowledge and accumulation of images and data to build their capabilities. However, in the breakthrough of a single technology explosion, computer vision relying on deep learning algorithms still has a lot of potential for exploitation, even though the visionary solution of the industry leader ME has its limitations.
Musk also wants to master image-based sensing technologies. Tesla had previously recruited a large number of computer vision experts, such as the industry-renowned David Nister.
In a statement released early this morning, Tesla said that the next generation of Tesla "autopilot" features will use Tesla's own computer vision technology .
What is the performance of Tesla’s automatic driving function that lost ME? How far can Tesla’s ME lose? It is still hard to say, but to some extent, Tesla is gaining technically first-mover advantage through aggressive technological tactics.
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