LED product prices are falling rapidly

The rapid popularity of LEDs is a good thing on the one hand, but it also has an unpleasant side, that is, "the price of products is also rapidly declining."

In the Japanese market in 2009, the price of LED bulbs was 9,000-10,000 yen. At the end of 2009, the price dropped to 4,000 yen. In 2012, it fell below 2,000 yen. LED ceiling lamps also fell from 50,000 yen in the fourth quarter of 2010 to 20,000 yen in the fourth quarter of 2012, a decrease of 44% compared to 2011.

Toshiba's LED strategy: "LED+SMART"

Toshiba’s chief CEO introduced Toshiba’s LED strategy, “Toshiba's future LED strategy will develop to '''LED+SMART'’,” and in particular, Toshiba’s LED strategy will be positioned to “create technological innovation” in 2013. Possibilities; pursuit of comfort; emergent intelligence."

According to him, in the aspect of LED product design, it will develop in terms of “high color rendering, light weight, and pursuit of design freedom”. According to the reporter’s observation, a mini 5.6W cool white bulb lamp launched by Toshiba has been used. Reached 110.7lm/W with a color rendering index of up to 90.

Shibuya said that in the future, lighting in the Japanese market will be accompanied by the trend of “visualization of the use of electricity and water.” It will be a network switch to control the home management system. The lighting brightness of the space can also be quantified numerically. Therefore, intelligent control will become necessary. ring.

In addition, Toshiba launched the industry's first "free LED ceiling lamp warranty five years" strategy, starting in November 2012, Toshiba released "ceiling lights free warranty repairs for five years" commitment to advertising. This aspect can be said to fully reflect the attention of consumers, but also shows that the LED lighting market in the fight after the fight price and fight market share, began to fight the performance of spelling service conscience to deepen the quality, and this may also be a hint for Chinese companies In the future, the LED products of Chinese companies dare to promise several guarantees for five years?

According to Shibuya’s introduction, Toshiba’s LED has also undergone a vertical integration deployment. The division is divided into chips and modules, lighting and communications, and energy management systems. In terms of OLEDs, Toshiba has now produced chandeliers models. "Although OLEDs are currently more expensive than LEDs, OLEDs will become an important pillar of lighting in the near future."

In the Japanese market, in addition to the well-known Panasonic and Toshiba brands, there are Hitachi, Iris Yamashima (iris ohyama), Toyota synthesis (Toyoda Gosei), Ricoh and other famous lighting brands.

From the home, to the factory and commercial lighting transformation From the lighting show can be clearly seen, the protagonist of home lighting began to fade in 2012, the main trend began to shift to factory and commercial lighting, all kinds of suitable for the factory's patio lighting and commercial lighting The straight tube light is very popular.

Especially the tube light, is the protagonist of the protagonist. Japanese manufacturers' straight-through lamps generally have a luminous efficacy of more than 100 lm/W, and some manufacturers claim to reach 120-140 lm/W. Among them, compared to Toshiba and Matsushita's lesser-known Japanese home-furnishing brand, Alice Oyuma Irisyama, whose factory is located in Dalian, China, actually has a very high market share in the Japanese lighting market. At its highly popular booth, the reporter saw that the lineup of straight tube lamps and Gaotianjing lamps is quite powerful, including high-bay LED lamps with luminous efficacy up to 111lm/W and a lifespan of 60,000 hours.

At the same time, some high-bay lights introduced by manufacturers are built-in power supplies, but the overall product replacement is very convenient. Hitachi's lighting show introduced a tube light product with a life expectancy of 60,000 hours, a light distribution angle of 270 degrees, and a color temperature of 5000K.

The Japanese market bulb lamp also has its own characteristics. The trend of bulbs marked on the Toshiba booth is toward "small, lightweight, high-signed" development. Iris ohyama's smallest bulb lamp is also very personal, only 3.9W and super cute volume, light efficiency of nearly 80, then let the Japanese open a thick product book, carefully check the price, this bulb actually Price more than 3,000 yen (RMB 200 yuan). It seems that the Japanese market is much more profitable than domestic ones.

The Chinese companies exhibiting at the Japan Lighting Fair are said to be more numerous than last year. Due to the price war in the domestic market and other aspects, many companies want to come out and try the temperature of the foreign market, but the reporter turned down. It seems that the brand I live in is just Abbeson and Judo.

From the perspective of products, it is felt that there are obvious gaps between Chinese companies and they are not able to keep up with the rhythm and pulse of the Japanese market. The Japanese manufacturers' general launches of factories with high-pit patio lighting are barely visible in the Chinese pavilion. "Chinese companies, many are still big road products, purely rely on quantity, profit is also low; if you want higher profits, we must think of ways to take some characteristic lines, such as the spotlights. At the same time, it is best to work together with Japanese companies to develop Products, the other party's main needs, the Chinese participation in product design." A Chinese exhibitor said so.

In addition, it is difficult for Chinese manufacturers to use their own brands in Japan and they are looking for Japanese brands to seek cooperation. The most typical is that this exhibition did not see a lamp at the Billion Everbright booth and only saw COB. "I don't know what they think. It may be that there are too many lighting brands in the Japanese market." When the reporter was talking with an executive at the Guanglei booth in Taiwan, the other party shook his head and shook his head.

OLED lighting, Panasonic Panasonic's OLED booth, is one of the most popular ones at the show. It is very crowded from morning till night. The camera is always stuck in the top of the head and sometimes it cannot even squeeze in. There are OLED finished lighting fixtures on the booth.

Look at the display boards on the pictures of everyone, indicating that Panasonic’s OLED products have a light efficiency of 30 lm/W and a color rendering index of 90. In particular, in 2015, the target will reach 100 lm/W, and will increase in size. .

OLED in Japan, it seems to see Panasonic's. From the second trimming of Nakamura to the current OLED, Shen Xinxin has developed and researched. In this respect, China also wants to align with Japan, even though Japan’s semiconductors are no longer in the limelight.

Lighting design, the first trial of this lighting design exhibition overall limited exhibition area, and the introduction of the sample does not seem too much, perhaps because this is the first reason, has not yet become its climate.

Among the most impressive is the Taiwan brand XcELlent Lighting. The overall design is based on acryl injection molding of the light guide structure, in order to match changes in a variety of flat panel lamp products with a sense of design, not only that, but also introduced Impressible LED flat panel modeling lamp series.

Different from Taiwan's design philosophy of “everything in life”, local Japanese manufacturers prefer the creation of a single piece of LED lighting. The selection of materials is also more extensive, combining paper and ceramic lighting products, regardless of the LED. Or OLED light source, can show the designer's mind.

However, "Compared with the level of design in Europe, there is still a gap in the lighting design in Asia and there is room for improvement," said a Singaporean designer who was on site.