Dehao Runda 640 million yuan increase in advertising company to buy LED display

Dehao Runda (002005) announced that the company plans to raise 640 million yuan to increase its capital, Beijing Weimei Shengjing Advertising Co., Ltd., to obtain 21.27% of its equity, and the capital increase of 640 million yuan will be used to purchase the company. The display products, product orders will be signed before March 31, 2014.

The display of Dehao Runda will be used by Weimei Shengjing Company in Sinopec's gas station. Weimei Shengjing has signed a strategic cooperation agreement with Sinopec Group to develop and manage the quality media resources of Sinopec's more than 30,000 gas stations. Weimei Shengjing will install LED display screens at Sinopec's relevant gas stations as advertising carriers, and collect advertising fees from customers by playing advertisements.

DeHao Runda's revenue in 2012 was 2.758 billion yuan, down 10% year-on-year, net profit was 162 million yuan, down 59% year-on-year, and non-post-gold profit loss was about 26 million yuan. In the year, the market price of the company's LED chips and packaging products declined significantly; the demand for small household appliances was not strong, and the market competition was more intense.

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