In January 2014, Samsung released SmartThings smart home system, users can control home appliances through mobile APP; in the same month, Google bought smart home company Nest for 3.2 billion yuan; in June, Apple announced the launch of smart home platform HomeKit, in order to play through customized standards Into the smart home market; on December 14, Xiaomi invested in the US group with a strategy of 1.266 billion yuan. Lei Jun said that smart home is the next 100-billion-scale market. Facing the "100 billion" fat, domestic and foreign giants began to slowly deploy and expand their smart home ecosystem.
However, for the concept of "smart home", the domestic market is somewhat over-hyped. No matter which manufacturer, today a TV box, tomorrow, a smart light, as long as the addition of a sensor or wireless module in the traditional home appliances can borrow the concept of "smart home". Although the household equipment on the market seems to be dazzling, these products are basically short-lived and cannot be scaled, because such a business model cannot meet the needs of users and cannot effectively hit the user's pain points. Wang Qinghong, CEO of Shanghai Qingke, spoke of the status quo of the domestic smart home industry: “To be smart home, you want to “all user-centricâ€, who can meet the needs of users, who can go to the end.â€
Wang Qinghong, CEO of Shanghai Qingke, said that to be a smart home, “everything is user-centricâ€, who can meet the needs of users, who can go to the end.
On July 22, 2014, Shanghai Qingke released the first IoT operating system MICOTM in China. MICOTM is a portable operating system and intermediate development platform designed for intelligent hardware and running on MCU. It has a real-time multi-threaded RTOS kernel and supports MCU products from ST, ATMEL, NXP, MICROCHIP, FREESCALE, etc. Built-in common network programming cases. Such as HomeKit, Alibaba Cloud, etc., to facilitate the construction of the application framework, and contains complete network security algorithms and protocols.
In fact, a few months after the launch of the MICO, Qingke teamed up with 33 companies to develop the MICO Alliance Ecology. At Taobao's “Double Eleven†shopping festival, members of Qingke and MICO Alliance sold a total of 350,000 smart devices throughout the world, a large part of which are smart home products, such as Seymour Wisdom Kettle, Hisense and Kelon's air conditioner, net Mei Shi air purifier and so on. As early as 2012, Shanghai Qingke had signed a strategic cooperation agreement with Haier and established a partnership. Since then, Qingke has been cooperating with Haier to cultivate the smart home market and tap the needs of users.
This year, Qingke launched the “Infinite Bright†intelligent lighting acceleration plan to help customers complete the lighting for 30 days and mass production of intelligent lamps in 60 days. Wang Yonghong said: "Qingke is not asking people's needs, but development needs. At the same time, Shanghai Qingke is a B2B company, not directly targeting consumers and users. What we can do is to influence enterprises and help enterprises to tap the smart home market demand. To help them transform and upgrade."
The monologue is not a forest, and the monofilament is not in the line. In the cultivation of the smart home ecology, it is difficult to promote without the collective strength. When talking about working with members of the MICO Alliance, Wang Yonghong borrowed the words of President Xi Jinping - "Comprehensive Mutual Trust and Common Development." In June of this year, Alibaba launched the alink IoT platform, which includes developer platform, data platform, internet platform, panning platform and cloud computing platform. It integrates marketing resources, technical resources, cloud computing, big data and security. It can help intelligent hardware manufacturers to reduce production costs to the utmost. Qingke helps hardware manufacturers in the MICO Alliance to access Ali Smart Cloud and open up the ecology of manufacturing to data collection and product marketing. "We hope to bring marketing platforms, chips, customers, hardware equipment vendors and the cloud, as well as a large number of APPs in the future. Developers are connected with us to form an ecosystem and seek common development. Through the MICO Alliance 'assembly and breakout', we fight for millions of people to enter smart life."
Technology is the main force driving social progress. After the technology matures, the intelligentization of the smart home market will be an inevitable trend. The "smart" of the smart home in the future is in the cloud, and the timely and safe data feedback is the best embodiment of intelligence. For Qingke's future development plan, Wang Yonghong said: "In the Internet 3.0 era, all hardware will be available to consumers at a cost price or even free of charge. Data is the core of the entire competition, and hardware is only a carrier. Future hardware will become more and more Cheap, even free, this trend is inevitable, so Shanghai Qingke will definitely embark on the road of hardware free."
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