In the midst of the blockchain hype, the technology was being developed and refined over a six-month period. By early 2018, it suddenly found itself at the doorstep of major tech companies. Amidst the panic of not missing out, people were flooded with new concepts like "decentralization," "consensus algorithms," "Bitcoin," and "tamper-proof traceability." A year prior, the Harvard Business Review had described blockchain as: "Blockchain is the underlying technology for Bitcoin and other virtual currencies. It's an open, distributed ledger that effectively records transactions between two parties, and these transactions can be recorded in a verifiable and permanent manner."
Recently, Singapore-based shared bike company oBike partnered with Tron to launch their own blockchain product—oCoins. This cryptocurrency has been made available to private equity firms, allowing users who ride oBike to earn oCoins. Additionally, users can recharge eCoin for in-app storage of oCoins and use them on the Tron platform.
Tron, the blockchain-based decentralized protocol, enables each user to freely publish, store, and own their data, forming a decentralized online content entertainment ecosystem. In essence, Tron aims to create a decentralized version of Weibo, where no one can delete or censor content on its platform. As of January 5, 2018, the market value of Tron coins ranked eighth among cryptocurrencies.
**Share Bicycle “Play Coins,†Empower Users**
With the introduction of oCoins, tens of millions of oBike users across 21 countries and over 60 cities in Asia and Europe can now enjoy seamless travel. Users can store value using oCoins, which can be used to pay for rides or for online purchases. The more you ride, the more oCoins you earn.
Moreover, oCoins can be used within any TRON-affiliated application, such as the popular Peiwo social app and Uplive live streaming. Through continuous innovation and mutual cooperation, oCoins and TRON are delivering greater value to oBike users while also providing TRON with an opportunity to tap into oBike’s 10 million+ user base.
**The Wind Has Not Reached, the Line Has Arrived**
If 2017 marked the first year of blockchain awareness, then 2018 could be described as a year of rapid change in the crypto world. At the start of 2018, the blockchain scene was buzzing, but the momentum didn’t last long—it quickly turned upside down. According to Baidu Search Index data from March, the interest in blockchain spiked dramatically in early January 2018 compared to 2017, fueling a virtual currency boom. Bitcoin and Ethereum prices hit record highs during this time.
**"Blockchain" Baidu Baijia Search Index Near March**
As the first unpile-smart shared bicycle company in Singapore, oBike demonstrated strong business acumen by entering the blockchain space early. Even before the trend fully took off, oBike announced its entry into the blockchain field in 2017, with strategic planning and layout in place. It claimed to launch its own cryptocurrency, oCoins, in 2018 through the Tron blockchain platform. Now, oBike has fulfilled its promise, officially launching oCoins. Users can use these tokens to pay for rides, and the new reward system allows users to recharge their oBike wallets with tokens and earn rewards for every ride.
For users, breaking the payment barriers across 21 countries and 60+ cities worldwide is an attractive proposition, offering more flexibility in how they travel. For Tron, this partnership brings more global users into its ecosystem.
At the start of 2018, the blockchain market saw a surge of activity, with global tech giants accelerating their entry. The "Sharing War" wasn't over yet, and the "Dollar Wars" were about to begin again. Opportunities for both success and failure arose, and legendary stories were being written.
**About oBike**
oBike is the largest shared bicycle company in Southeast Asia, a tech-driven company changing the way people commute. Its mission is to bring convenience to users—especially in one-way, last-mile transportation—by making bikes available everywhere in the cities it operates.
Launched first in Singapore, oBike became the country’s first smart shared bike operator and expanded to over 30 cities in 10 countries within a year. The company has provided a convenient, fun, and eco-friendly commuting option for over 2 million users in Southeast Asia.
**About TRON**
TRON is a blockchain-based decentralized content protocol aiming to build a global free content entertainment system using blockchain and distributed storage technologies. It allows users to freely publish, store, and own their data, enabling digital asset distribution, circulation, and transaction methods through decentralized autonomous forms. This empowers content creators and helps form a decentralized content entertainment ecosystem.
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