In the midst of a digital firestorm, blockchain technology was brewing for half a year. By early 2018, it suddenly found itself at the doorstep of tech giants. Amidst the panic of not missing out on the trend, people were flooded with new concepts like "decentralization," "consensus algorithms," "Bitcoin," and "tamper-proof traceability." A year prior, the Harvard Business Review had described blockchain as: “The underlying technology for Bitcoin and other virtual currencies. It is an open, distributed ledger that effectively records transactions between two parties, allowing them to be recorded in a verifiable and permanent way.â€
Recently, Singapore-based shared bike company oBike partnered with Tron to launch their own blockchain product—oCoins. This cryptocurrency has now been made available to private equity firms. Users who ride oBike can earn oCoins, and they can also recharge eCoin for in-app storage, using the tokens on the TRON platform.
Tron, the decentralized protocol behind this initiative, allows users to freely publish, store, and own their data, creating a decentralized online content entertainment ecosystem. In essence, Tron aims to build a decentralized version of Weibo, where no one can delete or censor content. As of January 5, 2018, Tron’s coin ranked eighth in cryptocurrency market value.
**Shared Bikes "Play Coins," Empowering Users**
With the launch of oCoins, millions of oBike users across 21 countries and over 60 cities in Asia and Europe can now enjoy seamless travel. Users can store value with oCoins, use them for rides, or even spend them online. The more you ride, the more oCoins you accumulate.
Additionally, oCoins are usable across any TRON-affiliated app, such as Peiwo and Uplive. Through continuous innovation and collaboration, oCoins and TRON provide added value to oBike users while giving TRON access to a vast user base of over 10 million.
**The Wind Has Not Reached, but the Line Has Arrived**
If 2017 marked the first year of blockchain hype, then 2018 could be described as a day in the crypto world and a year in the broader tech sphere. At the start of 2018, the blockchain space was booming, but the momentum didn’t last long. According to Baidu Search Index, early January 2018 saw an explosive rise in blockchain-related searches compared to 2017, fueling a virtual currency boom. Bitcoin and Ethereum prices hit record highs.
**"Blockchain" Baidu Baijia Search Index Near March**
As the first smart shared bike company in Singapore, oBike showed remarkable business acumen by entering the blockchain space early. In 2017, it announced its blockchain plans and strategic layout, aiming to launch its own cryptocurrency, oCoins, in 2018, in partnership with TRON. Now, it has delivered on its promise, officially launching oCoins. Users can now pay for rides using these tokens, and the new reward system allows them to recharge their wallets and earn tokens through riding.
For users, breaking payment boundaries across 21 countries and 60+ cities is an attractive proposition. For TRON, the growing popularity of oBike brings in more global users to its ecosystem.
At the beginning of 2018, the blockchain market experienced a surge, with tech giants racing to enter. The "Sharing War" was still ongoing, but the "Dollar Wars" were about to begin again. Opportunities for both success and failure emerged, and legendary stories were being written.
**About oBike**
oBike is the largest shared bike company in Southeast Asia, a tech-driven company transforming transportation. Its mission is to bring convenience to users, especially in last-mile commuting, where bikes are always available in the cities it operates in.
Launched in Singapore, oBike became the country's first smart shared bike operator and expanded to over 30 cities in 10 countries within a year. It has provided a convenient, fun, and eco-friendly commute for over 2 million users in Southeast Asia.
**About TRON**
TRON is a blockchain-based decentralized content protocol aiming to build a global free content entertainment system using blockchain and distributed storage technologies. It enables users to freely publish, store, and own their data. Through decentralized autonomous forms, it facilitates the distribution, circulation, and transaction of digital assets, empowering content creators and forming a decentralized content entertainment ecosystem.
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