When computers become intelligent, mobile phones and tablets are also gradually transforming under the wave of smart technology. Household appliances that are closely connected to daily life will not escape the attention of IT giants. Appliances that once had only basic functions now introduce new "play" features. They can connect to the Internet, communicate with people through home devices, and even be controlled remotely from outside the home. However, the fastest development in the smart era is happening in television.
Smart TVs offer advantages that traditional TVs don’t have. They feature a fully open platform with an operating system, allowing users to install or uninstall software and access third-party services. Through these applications, smart TVs can expand their functionality beyond just watching TV. With internet connectivity via cables or Wi-Fi, they transform into smart devices that offer more than just entertainment.
The competition between "Traditional Manufacturers" and "Internet Companies" has intensified. In response to the trends of high-definition, networking, and intelligence, traditional TV makers are not alone in this space. Companies like LeTV, Xiaomi, Coolpad, PPTV, and others have entered the market, leading to fierce competition among domestic TV brands. Traditional manufacturers, foreign brands, and internet-driven companies are all vying for dominance, creating a dynamic and competitive landscape.
Traditional TV manufacturers have strong technical expertise and established channel resources. They are embracing smart TVs by collaborating with content providers and investing in display and sound technologies. Their reputation in the high-end market is hard to match. On the other hand, internet TV companies focus on content and user experience, using smart features to attract younger audiences. Even with OEM products, their rich content libraries and smart interfaces have helped them gain a foothold in the market.
While traditional manufacturers excel in hardware and production, internet companies are making waves with their innovative approaches. The gap between the two is narrowing as both strive to meet evolving consumer demands. Traditional brands continue to lead in quality, design, and performance, while internet brands cater well to the low-end market. Both have their strengths and represent different aspects of the TV industry.
In terms of technology, traditional manufacturers are pushing the boundaries of display and audio. For example, Hisense’s S6 series laser TV offers ultra-large screen sizes, from 120 inches to 300 inches, with advanced laser technology that improves brightness, color accuracy, and motion clarity. TCL’s X6 XESS QD TV uses quantum dot technology for purer colors and superior image quality. Sony’s BRAVIA A1 OLED TV introduces Acoustic Surface technology, delivering true audio-visual experiences.
Internet TV brands are also innovating, focusing on content and user experience. Cool Open’s 55A3 TV reduces blue light to protect eyes, while Storm TV’s 55AI4A offers AI voice control and personalized recommendations. PPTV focuses on sports content, securing exclusive rights to major events like the AFC Champions League and the World Cup.
Ultimately, a qualified smart TV must combine hardware strength, content resources, and smart operation. As the market evolves, both traditional and internet-based manufacturers are shaping the future of television, each contributing uniquely to the smart home ecosystem. Whether through cutting-edge display tech, immersive sound, or seamless user interaction, the smart TV is becoming more than just a device—it's a central hub for entertainment and lifestyle.
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