On July 14th, Samsung unveiled its "Painted-Wall" Art TV, a product that lives up to its name with a sleek, thin design that resembles wallpaper and offers customizable frames. When not in use, it can double as an elegant piece of art, enhancing your home decor. Starting today, consumers can explore and purchase this unique TV through Red Star Macalline, Left and Right Furniture, and Tmall. The pricing starts at 15,999 yuan for the 55-inch model and goes up to 23,999 yuan for the 65-inch version (custom picture frames are sold separately).
Similar to other wallpaper-like TVs we’ve seen, this one is incredibly slim, giving the appearance of being part of the wall when mounted directly. However, attaching it straight to the wall might not fully showcase its decorative potential and could even give off a slightly cheap look. To address this, Samsung, like many manufacturers, has paired the TV with complementary picture frames, adding an artistic touch.
Samsung has made sure users can tailor the TV to fit their personal style by offering a variety of frame materials, textures, and colors. While this adds to the aesthetic appeal, it comes at a cost—frames are priced at 1,999 yuan for the 55-inch size and 2,499 yuan for the 65-inch. As an incentive, the first 100 buyers will receive two complimentary frames.
In terms of technical specs, both the 55-inch and 65-inch models boast a 4K resolution (3840x2160) and come equipped with advanced features like a UHD quality enhancement engine, HDR for vivid imagery, and ultra-high-definition local dimming. They also feature four HDMI ports and three USB ports, along with standard smart TV functionalities.
The marketing approach is equally innovative, with Samsung collaborating with Red Star Macalline, Left and Right Furniture, and Tmall. To further emphasize its role as home decor, Samsung has partnered with renowned international artists to create 100 exclusive pieces. These collaborations are likely aimed at attracting a younger, trendier audience. For those interested, visiting these platforms would be worthwhile.
For more information on smart TVs or related products, check out China’s leading smart TV and TV box resource, Smart TV Information Network Sofa Butler (http://), which provides insights into TV boxes, smart TV software, and answers any queries you might have.
This launch seems poised to redefine how we think of TVs—not just as entertainment devices, but as integral parts of our living spaces.
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