LeTV Super TV Receives IFA China Exhibition Best Industrial Design Award

The 1st China Shenzhen Consumer Electronics & Consumer Electronics Brand Show (IFA China Show) opened at the Shenzhen Convention & Exhibition Center as one of the world's largest global events for consumer electronics show IFA, aiming to become the premier exhibition for China's consumer electronics and home appliance brand industries. International companies such as LeTV, Ph.D., Siemens, and Karcher have made appearances at this event.

As the first brand of smart TV in China, LeTV Super TV won the best industrial design award at the IFA China exhibition with the concept of perceiving the beauty of science and technology art, once again becoming a vane company in the smart TV industry. IFA executive director Jens Heithecker, senior vice president of Berlin International Exhibitions in Berlin, and Dirk Koslowski, IFA's global brand director, presented the award to LeTV.

As the world's largest electronics fair, the Berlin Consumer Electronics Show (IFA), has a history of more than 100 years. As one of the world’s largest and most influential international audio-visual and consumer electronics products exhibition, IFA. Become the world's major technology companies competing stage. As the first time for IFA to enter the Chinese market, IFA China is not just a technology or export exhibition, but a brand exhibition that emphasizes international brands, products themselves, and consumer needs. The total exhibition area of ​​the IFA China exhibition reached 30,000 square meters, attracting more than a thousand major domestic and foreign brand companies such as LeTV, Siemens, Bosch, Kärcher, and Alibaba.

In China's television industry, LeTV Super TV truly realizes the perfect integration of technology, culture and the Internet. Each generation of super TV represents the industry's top configuration and the highest performance leading TV design trends in the future. Previously, LeTV Super TV has made many efforts on “thin”. The Super 4 Max70 released in December last year is thinner than the previous-generation Max70. The overall metal body is only 9.9mm; the latest curved surface is 4X65 Curved/Super. 4 X55 Curved has top industrial design and manufacturing process, the thinnest is only 10.5mm.

For example, in the super TV family, the Supervision 4 Max70 has a mural-like visual effect. Seamless bending technology, rounded ultra-narrow frame, aluminum alloy wave base, metal brushed backplane, rear shell using the highest grade polycarbonate brown transparent back cover, etc., to highlight the aristocratic quality subversion of the traditional reduction essence, so that the original product Ecology is presented to users, and top-level industrial design is a hall of art.

JFA Executive Director Jens Heithecker and IFA Global Brand Director Dirk Koslowski also visited the LeEco booth and experienced first-hand Lemax Ultra 4 Max70, second-generation LeTV super mobile phones and other products. They called “amazing” and praised LeTV for their products. The most beautiful black technology products.

LeTV has been adopting the business model of “vertically integrating closed-loop ecological chains and horizontally extending open ecosystems” since the cross-border development of the Internet video industry into the television hardware field. Specific to eco-TV, LeTV is not just a TV, but an open, closed-loop, large-screen Internet ecosystem created through vertical integration of industrial chains and cross-industrial value chain reconstruction. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.

In addition, on April 15th, LeTV announced this year's eco-414 hardware free daily full-range battle report: LeTV's total ecological sales exceeded 2.32 billion yuan, among which the total sales of members exceeded 2.02 billion yuan (LeSheng Super Movie and TV members and Le Xiaoyuan Movie and Television members sales Breakthrough 1.69 billion yuan / Leshi Super Sports member sales exceeded 330 million yuan), super TV total sales exceeded 549K units, super mobile phone sales exceeded 582,000 units, total sales of intelligent hardware and derivatives over 85 million yuan, Leshi Games The center TV version recharged 1.09 million yuan a day, the mobile phone version recharged 10.73 million yuan a day, the total sales of easy-to-use vehicles exceeded 54 million yuan, and the total sales volume of net wine nets exceeded 45 million yuan. The air-conditioning sales of eco-friendly partners are beautiful. One million yuan, Mengniu MILK sales exceeding 700,000 yuan.

"414 hardware free day" music as breaking the seven industry records: music as the ecological record of a single day total sales; LeTV members broke a single day sales record; music as super TV broken smart TV industry one-day sales record; music as the mall broke vertical electricity TV sales record on a single day of sales; LeTV's TV version recharges for the first time in a single day, more than the sum of monthly water in other platforms; LeSports's mobile phone version of the single online gaming ARPPU value and pay rate industry doubles first; easy to use broken car platform One-day recharge record.

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